In today’s digital world, having an online presence is important for almost every kind of professional — including licensed Medicare agents. But there’s often confusion about what’s allowed when it comes to advertising and online marketing, especially in the healthcare and insurance industries.
So, can a licensed Medicare agent create a Google Business Profile (formerly called Google My Business)? The short answer is: Yes, but with strict rules. In this article, we’ll explain everything in simple language so that even a high school student can understand. Whether you’re a new agent or just exploring online marketing, this guide is for you.
Table of Contents
Key Takeaways:
Yes, licensed Medicare agents can create a Google Business Profile.
- They must follow strict CMS (Centers for Medicare & Medicaid Services) marketing rules.
- They cannot mislead users or present themselves as official Medicare offices.
- Google has its own guidelines, which must also be followed.
- Done right, a profile can increase visibility and trust.
What Is a Google Business Profile?
A Google Business Profile is a free tool by Google that lets businesses or professionals show up in Google Search and Maps. When someone searches for your services locally, your name, address, phone number, reviews, and website can appear on the right-hand side of the search results.
Example:
If someone types “Medicare agent near me,” and you have a Google Business Profile, your details might show up in the top search results. That’s a big deal for getting new clients.
Are Medicare Agents Allowed to Make One?
Yes, They Are — But There Are Rules
Licensed Medicare agents are allowed to create a profile, but they must not break any rules set by CMS.
CMS (Centers for Medicare & Medicaid Services) watches closely how Medicare plans are marketed. If you’re promoting Medicare Advantage (Part C) or Part D drug plans, you’re expected to follow their rules at all times — including online.
Important CMS Guidelines for Online Presence:
Rule Explanation
Don’t mislead users Never make your profile look like it’s run by Medicare.gov
Must include disclaimers If you mention specific plans, include the required disclaimers
Avoid misleading titles Don’t use names like “Medicare Office” or “Medicare Help Center”
Approval may be needed Some marketing materials must be submitted to CMS for approval
What Should You Include in Your Google Business Profile?
To follow the rules and still market your services well, here’s what you can and should include:
Name:
Use your real name or business name — for example:
“John Smith – Licensed Medicare Insurance Agent”
Description:
Explain what you do, like this:
“I help individuals compare Medicare Advantage, Supplement, and Prescription Drug Plans in the local area. Licensed and certified with multiple providers.”
Add the CMS-approved disclaimer if you mention plan types.
Address & Service Area:
If you work from an office, add your business address. If you work remotely, use the service area feature to show cities or regions where you help clients.
Phone Number & Website:
Include a working number and professional website so potential clients can contact you.
Hours:
List your business hours honestly.
Photos & Reviews:
Upload your headshot or office photos (no Medicare logos), and ask happy clients to leave honest reviews.
What You Should NEVER Do
Some mistakes can get your profile flagged by Google or result in CMS penalties.
Don’t Use “Medicare” as Your Business Name Alone
For example, “Medicare Support Services” might confuse people and look like an official government office. That’s not allowed.
Don’t Give Wrong Information
Avoid false claims like “Get the best Medicare plan here” or “Guaranteed approval.”
Don’t Forget the Disclaimer
CMS requires a disclaimer like:
“We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area.”
Why Should You Use Google Business?
Even with these rules, having a Google Business Profile is a smart move. Here’s why:
- More Visibility:
People trust Google. If you show up when someone searches for a Medicare agent, they’re more likely to click on your profile.
- Builds Trust:
Reviews and a complete profile make you look professional.
- Helps with Local SEO:
If you serve a specific city or region, your name will show up in local searches more often.
- Stats That Prove It Works
76% of people who search for something local on Google visit a business that day.
Over 50% of mobile users contact a local business within 24 hours of finding them online.
Agents with verified Google profiles often get 3x more calls than those without one.
FAQs
1. Is it free to create a Google Business Profile?
Yes, it’s completely free. You just need a Google account to set it up.
2. Can I mention the names of Medicare plans in my profile?
Yes, but only if you include the CMS-approved disclaimer and follow their rules.
3. Will CMS check my Google profile?
They might. If you’re marketing Medicare Advantage or Part D, CMS rules apply — even on Google.
Final Thoughts
Creating a Google Business Profile is a great way for licensed Medicare agents to grow their local presence and reach more clients. However, it’s very important to follow CMS marketing guidelines and Google’s own rules.
When done correctly, a well-built profile shows your professionalism, builds trust, and helps people in your community find the Medicare help they need. Just remember: never mislead, always stay compliant, and keep your information accurate and clear.